26th July 2006 - Casino Royale world premiere to be held in London, UK - reports USAToday

Thanks to a snippet from the recent Smirnoff announcement that they will be satisfying 007's vodka habit in the forthcoming James Bond film, it has been revealed that the Casino Royale world premiere will take place in London, UK.

A report by USAToday said, "Smirnoff will try to use the November release of Casino Royale to help drive sales for the holidays — December is Smirnoff's biggest sales month. In addition to placement in the film, it will have a TV ad with the spy breaking a bottle of Smirnoff out of a booby-trapped briefcase. It also will sponsor a sweepstakes with prizes of $10,000 for entering codes from Smirnoff bottles at a website."

"A Web-based "Shaken & Stirred" contest will let visitors create Bond music mixes using the James Bond Theme. The creator of the winning entry gets a trip to London for the world movie premiere."

Home